SALAM Project
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The framework

Prevent. Prepare. Respond.

Police take an average of five to seven minutes to respond. Research in disaster management is blunt about what that means: the people already on scene — the zero responders — have the largest effect on how it ends. This is what we teach them.

Pillar 1 of 3

Prevent

Make your community a hard target.

Report

If you see something, say something — to the police and to your community. Most attackers conduct unusual activity beforehand, scoping a site in advance. Even reports that see no action build the data that justifies more protection.

Surveillance

Remove the blind spots. Cameras with mobile access and sufficient storage, a diversity of alarms, lighting that leaves nowhere to hide. Criminals are afraid of being seen.

Control Access

Minimize the entrances an attacker can use; maximize the one-way exits people can leave by. A greeter who screens at the door has stopped attacks on numerous occasions.

Mark Territory

Define the space as cared-for. Fencing, signage, lighting, and visible upkeep. Broken-window theory holds that a neglected premise invites the opportunist.

Pillar 2 of 3

Prepare

Build the muscle memory.

Build a team

Three roles, radios between them. Overwatch on the cameras; an external/parking team that screens and greets; an internal team that locks down and guides people out.

Evacuation

Walk the routes before the event. In an emergency the brain takes only familiar paths — so make the exits familiar. Keep them clear and accessible to everyone.

Lockdown

Designate who closes and barricades which doors. Pre-position heavy objects near entries. Controlled access, drilled in advance, is the difference of seconds.

Greeting Committee

The first line of de-escalation is a warm welcome that also watches. Every guest checks in; greeters note anything that doesn't fit and escort newcomers.

De-escalate

Three marshals: one engages calmly with pauses and active listening, one supports, one observes and calls police. Never speak quickly. Acknowledge emotion; hold the boundary.

Pillar 3 of 3

Respond

Five seconds of clarity in the worst minute.

Communicate

Be the calm voice. People look for leadership and panic is contagious — clear direction moves a room toward the exits.

Run

Know two exits before you need them. Moving targets are hard to hit, even for experienced marksmen. Guide others; help those with mobility needs.

Hide

If you can't run: barricade, kill the lights, silence phones. Don't open the door — attackers impersonate police, and police enter on their own.

Defend

A last resort, together. Group up, use surprise and improvised tools, control the barrel. A shooter expects easy targets; every second of resistance drains their will.

This is not the whole answer. Training matters, but so do policy, a reporting culture, and a community that looks out for each other.